Sarah Pink, one of the world’s leading figures in Visual Anthropology and Visual Studies, wrote the prologue for my book. Since it is written almost as a review, I reproduce it here with her permission and in English. I want to publicly thank her for her kindness, support and interest.

Prologue 

Sarah Pink, April 2012

Edgar Gomez Cruz’s work responds and contributes to an emergent strand in scholarship around Communications and Media characterised by theoretical and practical turns away from the semiotic and towards the ethnographic, experiential, habitual and non-representational. In doing so it participates in the process of re-defining this field of scholarship in relation to a series of key theoretical and methodological moves that cross social sciences and humanities literatures and invite new interdisciplinary understandings of digital media. The geographer Nigel Thrift’s formulation of non-representational theory, he writes, ‘takes the leitmotif of movement and works with it as a way of going beyond constructivism’ (2008: 5). Such approaches, like that of the anthropologist Tim Ingold, have key critical implications for visual culture studies (see Ingold 2011: 316). They enable us to understand how the relevance of photography in the world goes beyond the visual content of images themselves and is bound up with their relationship with the multiple other things that are on-going in the worlds that they are part of. In this context alternative theoretical approaches have opened up new avenues through which we might comprehend digital photography. Indeed Ingold provocatively poses the question: ‘Should the drawing or painting be understood as a final image to be inspected and interpreted, as is conventional in studies of visual culture, or should we rather think of it as a node in a matrix of trails to be followed by observant eyes? Are drawings or paintings of things in the world, or are they like things in the world, in the sense that we have to find our ways through and among them, inhabiting them as we do the world itself?’ (2010: 16). The same of course should be asked of the digital photograph. Likewise conventional approaches to the study of digital photography through visual content are revised through the turn to practice theory, which has become an influential paradigm in sociology. Practice theory offers an analytical lens that turns away from the focus on culture. Instead as Andreas Reckwitz puts it: Practice theory ‘decentres’ mind, texts and conversation. Simultaneously, it shifts bodily movements, things, practical knowledge and routine to the centre of its vocabulary’ (2002: 259). These theoretical moves thus create a context where we have new and inspiring tools and frames through which to think about digital photography and the persons and things with which it is co-implicated in the world. Indeed to develop a contemporary study of digital photography involves departing from conventional analytical techniques in the study of the image. In doing so it moreover calls on scholars to follow the increasing urge towards working across and beyond the confines of traditional academic disciplines. Continue reading “Sarah Pink’s prologue to “De la Cultura Kodak a la imagen en red”” →